Since 2002 we have been using Creativity and Content to successfully reach a Targeted Audience for clients.
The SCENE is a two-sided entertainment magazine of hyper-local, exclusive content dealing with topics readers enjoy most, including dining, events, live music, cultural arts, nightlife, fitness, style and more.
Our magazine reaches an ACTIVE, ATTRACTIVE and AFFLUENT audience that targets ACTIVITY LEVEL and SPENDING OPPORTUNITIES, rather than “demographics” of age, race, occupation or income.
We know SCENE readers are active because our print edition is only available where consumers are already out, engaged in action and usually spending money. Our distribution strategy ensures each magazine reaches people who go out, attend events and actively participate within the community. Every issue is consciously picked up and enjoyed by an engaged reader, leaving no copies wasted on lawns or in garbage cans as the result of an unsolicited, unwanted delivery or mailing.
We know SCENE readers are interested in their personal appearance, health, style and physical fitness. Most readers exercise consistently and many participate in sporting events ranging from fun runs and fitness challenges to sailing regattas and competitive kayak races.
We know SCENE readers thrive to stay up-to-date on new restaurant openings, nightlife trends, local live music schedules, community events and charity fundraisers.
We know SCENE readers appreciate those who are artistically gifted, enjoy looking at photos of attractive people, occasionally (or regularly) imbibe in adult beverages and tend to be social and very supportive of their local community.
Most importantly, after 14+ years working with some of the most demanding clients in many of the most competitive industries – including food service and hospitality – we know SCENE readers are a highly desired “demographic” even if one can’t simply categorize them by age, race, occupation or income level.